Measurement & Attribution

Build the integrated data foundation you need for full customer journey tracking, powerful attribution modeling, and your most profitable media activation.

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DELVE implements and manages basic, custom and advanced data-driven attribution and measurement solutions for a unified view of your marketing performance.

Audit

Gain confidence in your measurement framework with DELVE’s expert diagnostics across analytics, attribution, and data platforms. We help you begin where you are to build a powerful data strategy customized to the specific complexity of your measurement needs and marketing goals.
  • Analytics
  • Attribution
  • Data & Data Governance
  • Platforms Integration

Measurement

Make more profitable marketing decisions by integrating your efforts into a single source of truth with DELVE’s transformative measurement framework. Know how customers interact with your website, apps, ads, and offline efforts in a unified view for democratized and transparent insight into how programs are impacting your bottom line.
  • Audience Integration
  • Audience Segmentation
  • Customer Identity Resolution
  • Data Layer Development
  • Site, App, and Media Tracking
  • Tag Measurement
  • Data Governance
  • Data Integration
  • Data Migration
  • Data Onboarding
  • Data Warehousing
  • Global Account Framework
  • Media Consolidation
  • Customer Data Platform
  • Customized Reporting
  • Data Visualization & Dashboarding
  • Reporting Framework Development
  • Online to Offline Tracking
  • Omni-Channel Measurement

Attribution

Increase your media efficiency with powerful attribution models to track and value customer touchpoints at each stage of the customer journey. Understand the true value of your marketing initiatives so you can drive profitable omni-channel budget reallocation with confidence and ease.
  • Attribution, Basic
  • Attribution, Custom
  • Attribution, Data driven
  • Attribution, Advanced

Ready for better return on your marketing investment?