Analytics & Data Science

Drive your most profitable, forward-looking, and efficient media campaigns using the predictive power of advanced analytics & data science.

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DELVE develops, manages, and auto-optimizes marketing campaigns to deliver personalized site and media.

Insight & Activation

Identify and target your highest value customers with predictive analytics programs designed to drive incremental revenue at a more efficient price. Gain sophisticated control over your media investments with predictive analytics that help you capitalize more intelligently on tomorrow’s opportunities today.

  • Churn Prediction
  • Customer Lifetime Value Prediction
  • Media Mix Modeling
  • Next Best Action Prediction
  • Personalization Engine
  • Purchase Prediction
  • Predictive Trend Analysis
  • Revenue Forcasting
  • Recommendation Engine
  • Sentiment Prediction
  • Trend Analysis

Testing & Automation

Build your most profitable marketing program with always-on testing, scoring, and optimization of your website, apps, ads, and audiences. Understand which customers and efforts drive the most incremental return on marketing investment, and automate those insights for hyper-efficient and intelligently self-correcting digital programs.

  • Audience Scoring & Activation
  • Brand Lift Studies
  • Customer Identity Resolution
  • Incrementality Testing
  • Marketing Automation
  • Multivariate Testing
  • Site Testing & Optimization

Ready for better return on your marketing investment?