Integrate your Google Marketing Platform, offline, and third party data in a single and actionable environment to drive advanced prediction, testing, optimization, and automation.
Google Cloud Platform
Build a unified measurement foundation at the customer level through sophisticated data infrastructure in Google Cloud Platform.
Talk to SalesBenefits
Integrate your marketing data in a single and actionable environment to drive advanced prediction, testing, optimization, and automation.
- Churn Prediction
- Personalization Engine
- Revenue Forecasting
- Customer Predicted Lifetime Value
- Purchase Prediction
- Recommendation Engine
- Media Mix Modeling
- Predictive Trend Analysis
- Sentiment Prediction
Features
- Integrate all customer touchpoints into a single view
- Fuel intelligent algorithms with first party data to understand Predicted Lifetime Value (pLTV)
- Segment audiences into High, Medium, and Low Value based on pLTV score
- Efficiently increase marketing reach with powerful lookalike audience targeting
- Offline data integration to track full customer journey no matter the marketing channel
- Complete data infrastructure for advanced analytics and customized data visualization
Other Platforms
Display & Video 360
>
Optimize 360
>
Search Ads 360
>
Surveys 360
>
Tag Manager 360
>
Analytics 360
>
powered by
Google Marketing Platform
