Increase sales, reduce inefficiencies, and grow faster with DELVE’s end-to-end marketing expertise.
INCREASES ROAS +200%
Goals
– New Donor Acquisition
– Increased Marketing Efficiency
Approach
Integrated measurement for full customer journey tracking; omni-channel attribution in Google Marketing Platform, Google Cloud Platform.
Results
– 200% Increase in ROAS
– 10% Increase in New Donors
INCREASES REVENUE +20%
Goals
– Increase Return on Investment
– Increase New Site Traffic
Approach
Integrated site & ad measurement in Google Marketing Platform; data-responsive creative automation for personalized messaging throughout the purchase funnel.
Results
– +20% Increase in Revenue
– +75% Increase in New Site Traffic
INCREASES CONVERSIONS +25%
Goals
– Increase Conversion Volume
– Increase Display Efficiency
Approach
Media consolidation in Google Marketing Platform providing a full view of cross-channel customer journey; advanced attribution modeling to understand most efficient areas for budget reallocation.
Results
– +25% in Conversion Volume
– -15% Decrease in Cost per Acquisition
INCREASES ROAS +225%
Goals
– Increase In Store Conversion Rate
– Increase Return on Ad Spend (ROAS)
Approach
Integration of online and in-store data in Google Marketing & Cloud Platforms, followed by the application of a machine learning tool to predict Customer Lifetime Value (pLTV). Media bids were automated against pLTV.
Results
– +10% Increase in In-Store Conversion Rate
– +3.40 ROAS
