Case Studies: Electronics and Camera Equipment

Adorama is one of the top electronics and camera retailers in the great New York area.

Talk to Sales

Web Analytics, Tag Management

industry:

eCommerce, Travel

goal:

20%

Increase in Revenue

Challenge

 

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Action

 

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book

Technology

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  • >   Lorem ipsum dolor sit ame
  • >   Lorem ipsum dolor sit ame
  • >   Lorem ipsum dolor sit ame
  • >   Lorem ipsum dolor sit ame
  • >   Lorem ipsum dolor sit ame
  • >   Lorem ipsum dolor sit ame

Results

20%+

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20%+

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UNICEF USA INCREASES ROAS +200%

“DELVE & Google Marketing Platform give us a full view of the customer journey across all media buys and allow us to best reallocate budget to drive incremental revenue.”

Tobes Kelly

Director of Digital Revenue, UNICEF USA

BOOKIT.COM INCREASES REVENUE +20%

“We were happy to discover that with Attribution in Google Analytics 360 we were able to develop a higher comfort level with Programmatic Display. We are now able to drive bookings with a positive ROI using a customized first–touch & click–in–path model. We also see a double–digit year over year increase in same–market bookings.”

Jesse Henson

VP of Marketing, Bookit.com

GERBER LIFE INSURANCE INCREASES DIGITAL CONVERSIONS +25%

“We’ve dramatically changed the way we evaluate display performance. We are able to give display proper credit because we can measure the post–view ‘halo’ effect on other marketing channels.”

Edward Gager

Senior Digital Marketing Manager, Gerber Life Insurance Company

LUMBER LIQUIDATORS INCREASE ROAS +225%

“DELVE made an immediate difference in auditing our existing GA setup and has continued to provide invaluable guidance on our web and advertising analytics. As a result, we have also chosen to use DELVE as our media partner for display and video on Google Marketing Platform. As our business is dependent on solving the full customer journey, we are confident that they are the right partners.”

Pete Zeiner

SVP, eCommerce & Digital, Lumber Liquidators

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