Social media Specialist

ABOUT DELVE

DELVE is a certified Google Marketing Platform Partner, a Google Cloud Certified Services Partner, a Google Analytics 360 and Display & Video 360 expert, and one of Inc5000’s fastest-growing companies. As a Top Rated Google Marketing & Cloud Partner, we are experts at harnessing the power of digital marketing and analytics to maximize ROI.

We take our technology seriously. Every data point is an opportunity to roll up our sleeves, analyze, and inform stronger decisions for your brand through cutting edge solutions and envelope-pushing data science. With team members all over the globe, we are able to provide exceptional work in a fast-paced environment.

Through proven technology and rigorous data science, we transform information into marketing strategy and actionable tactics for our clients. Smarter spending, stronger placement, and more efficient use of creative: we’re committed to helping our clients win greater dominance in the marketplace.

To make all the above real, we prioritize our people. Our only asset, product and value is in those behind the keyboard, and we recognize the importance of our employee’s well-being and will go above and beyond to ensure they work in the best environment that fosters personal and professional growth. We have frequent company outings, team bonding activities, and always celebrate WINS! Our team looks for data-driven, problem-solving, and agile people who take work personally but still know how to have fun.

Description

DELVE is seeking a passionate Social Media Marketing Specialist who will be responsible for leading our overall organic and paid social strategy to increase brand awareness, thought leadership reputation, and demand generation.

The successful candidate will have a proven track record of using social media as a strategic communications channel to grow and engage target B2B audiences while applying data insights to deliver results. This role requires instinct and skill to tailor authentic value messaging and Challenger-style thought leadership to engage demand marketers, e-commerce professionals and the media that serves them to introduce DELVE’s unique approach to helping them grow revenue.

Responsibilities

  • Develop, implement and manage our social media strategy
  • Maintain and optimize company profile and pages within each social media platform
  • Generate, edit, publish and share daily content (text, images, videos, etc.) that builds engagement and results in action to support thought leadership and demand generation
  • Maintain editorial calendars and syndication schedules for all social media content
  • Collaborate with the Digital Marketing Lead to develop and implement DELVE’s paid social media campaigns to drive website traffic and sales leads
  • Use your social listening experience to help our Marcom team develop content that resonates with our various audiences and moves them to action
  • Amplify real-time news, announcements and launches and via social channels to customers, media, industry experts, partners and influencers
  • Respond to questions and participate in appropriate industry online discussions and forums
  • Contribute to strategic brainstorming, curation, and content creation
  • Continuously improve social media performance by capturing and analyzing the appropriate social data/metrics and apply the insights
  • Assist internal sales team with social media best practices
  • Collaborate with other departments to enhance brand reputation
  • Communicate with industry professionals and influencers via social media to create a strong network and support earned media and thought leadership goals.
  • Stay up to date with the latest social media best practices and technologies

Requirements & Skills

  • 3+ years of experience using social media to build brand awareness and thought leadership credibility inside a startup or SMB (consulting, digital or Tech sectors preferred)
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr and other social media platforms and best practices
  • Experience using social media monitoring, engagement and analytics platforms
  • Excellent writing, editing (photo/video/text), tagging and communication skills
  • Understanding of SEO and web traffic metrics
  • Experience applying audience and buyer persona research to social media communications
  • Self-starter and multi-tasker able to meet deadlines
  • Critical thinker and problem-solving skills
  • Team player and strong interpersonal skills
  • Good time-management skills
  • Experience with video production is a plus

What DELVE Offers

  • Ownership and responsibility to make things happen and make a real difference
  • Freedom in the creation and creativity of animation. We always strive to exceed customer expectations, so we welcome a non-standard approach and effectiveness
  • Many tasks of developing internal processes related to the automation of routine stages of development, such as training on technical requirements, and testing banners in which you can unleash your programming potential and try new approaches in development
  • An opportunity to join a fast-paced and exciting business in the data science sector that is experiencing rapid growth
  • A culture that emphasizes honesty, teamwork, and a great work-life balance
  • Competitive pay

DELVE is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc

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