UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

At DELVE, we’re passionate about helping brands achieve incremental marketing growth through the power of smart data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to flex our expertise for such a great cause.

Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value audience activation that delivered for UNICEF USA hard ROI: a 10% increase in new donor acquisition and a 40% increase in site conversion rate.

We’re excited to share with you the results of that campaign in a case study newly released by Google.
_____________________________________________________________________

The Goals

  • More effectively reach prospective donors
  • Increase donation revenue

The Approach

  • Use audiences from Analytics 360 to improve remarketing performance
  • Deliver more relevant messaging through Display & Video 360

The Results

  • 10% YoY increase in new donor acquisition
  • 40% increase in website conversion rate

_____________________________________________________________________
Access the full case study below:

UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

UNICEF USA is the U.S. subsidiary of the United Nations International Children’s Emergency Fund. They wanted to grow new donor acquisition through incremental reach and personalized remarketing. By implementing a full-funnel strategy in Google Marketing Platform, they were able to increase new donor acquisition by 10% year over year.

Ashton Howe
ashton.howe@delvepartners.com


UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

At DELVE, we’re passionate about helping brands achieve incremental marketing growth through the power of…

UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

At DELVE, we’re passionate about helping brands achieve incremental marketing growth through the power of smart data. When the team at UNICEF USA (the U.S. subsidiary of the United Nations International Children’s Emergency Fund) came to us with a need to grow new donor acquisition and incremental digital revenue, our team couldn’t wait to flex our expertise for such a great cause.

Using Google Analytics 360 and Display & Video 360, DELVE built and implemented a marketing system for high-value audience activation that delivered for UNICEF USA hard ROI: a 10% increase in new donor acquisition and a 40% increase in site conversion rate.

We’re excited to share with you the results of that campaign in a case study newly released by Google.
_____________________________________________________________________

The Goals

  • More effectively reach prospective donors
  • Increase donation revenue

The Approach

  • Use audiences from Analytics 360 to improve remarketing performance
  • Deliver more relevant messaging through Display & Video 360

The Results

  • 10% YoY increase in new donor acquisition
  • 40% increase in website conversion rate

_____________________________________________________________________
Access the full case study below:

UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

UNICEF USA is the U.S. subsidiary of the United Nations International Children’s Emergency Fund. They wanted to grow new donor acquisition through incremental reach and personalized remarketing. By implementing a full-funnel strategy in Google Marketing Platform, they were able to increase new donor acquisition by 10% year over year.

Related Posts

How to Count Google Analytics Sessions Using Big Query

When you’re ready to start working with your data, it’s essential to use tools that…

Improve Your ROAS In One Day With Google Analytics 360

Improving return on ad spend is one of the most important goals for a marketing…

Join DELVE in Donating to UNICEF USA this Holiday Season

You’ve heard us say it here on the blog before: a data-driven approach to your…

New Attribution in Google Analytics

Attribution has always been an integral part of both Google Analytics 360 and Google Analytics…

Google Ads: Smart-Bidding Best Practices

Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these…

Optimizing App Predictions with AutoML Tables

Mikalai Tsytsarau, PhD,GCP Professional Data Engineer, DELVE AutoML Tables automatically build and deploy powerful machine…