Minimize Wasted Ad Spend with Customer Segmentation in Google Analytics
Every day your brand experiences hundreds of thousands of user interactions across your channels and...
06 April, 2020
retargeting Tag
Direct Mail Marketing Tips: Transactional Level & Individual Level Events
Understanding the distinction between the transactional and individual-level selection and suppression of records from your...
18 March, 2020
Advanced Cohort Analysis In Google Analytics
With the Cohort Analysis report now available in Google Analytics, you can investigate how users...
22 February, 2020
Avoid Wasting Money In Retargeting Marketing Campaigns
Have you ever seen an ad online for something you just bought? Seeing the same ad...
22 January, 2020
The Continued Rise of Walled Gardens, and How Google Put the Final Nail in the Criteo Coffin
Google Marketing Live is a yearly event hosted in San Francisco, where marketers from all...
18 December, 2019