Google Marketing Platform

Managing global advertising activity across multiple search engines and media channels is challenging without a...

12 March, 2020

When it comes to paid search advertising, Google Ads, previously known as Google AdWords, is...

11 March, 2020

Search engine marketing (SEM) is the backbone of great digital marketing campaigns, so it is...

10 March, 2020

Responsive Search Ads first became available to advertisers in October 2019, offering a new ad...

03 March, 2020

Google officially completed the acquisition of Looker on February 13, 2020- an exciting move for...

25 February, 2020

Think back to the last time you saw an ad while browsing the web on...

23 February, 2020

With the Cohort Analysis report now available in Google Analytics, you can investigate how users...

22 February, 2020

You’ve invested in Google Marketing Platform, and now you’re ready to fine-tune it to meet...

19 February, 2020

The future of digital advertising focuses on the individual consumer. Gone are the days of...

11 February, 2020

$150K is a significant investment to make in your data, especially when you could put...

04 February, 2020

When it comes to search engine marketing (SEM), everyone knows Google Ads. Indeed, Google Ads...

29 January, 2020

The Challenge: Data Considerations As A CMO Constant change in the digital marketing space is a...

28 January, 2020

Google Marketing Platform Tag