Web Marketing Analytics Series: Introduction
We’ve come a long and exciting way from installing our first web marketing analytics tracker...
01 July, 2020
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Salesforce Integration With Google Analytics 360
Seamless data integration between online and offline customer data offers actionable insights into the full...
07 February, 2020
Model This: Custom Attribution Model in Google Marketing Platform + BigQuery
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
24 January, 2020
How to Count Google Analytics User Session Using Google Cloud BigQuery
When you’re ready to start working with your data, it’s essential to use tools that...
10 January, 2020
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a...
13 December, 2019