Five Ways Agile Strategy Supports Marketing Efficiency
Adaptability is a double-edged sword for many marketers. We thrive on strategic planning, executing, and...
26 March, 2020
digital marketing campaign Tag
Direct Mail Marketing Tips: Transactional Level & Individual Level Events
Understanding the distinction between the transactional and individual-level selection and suppression of records from your...
18 March, 2020
3 Ways To Lower Advertising Costs With Audience Targeting
What is one of the most important things to a marketer? Buzzwords like ROAS, ROI,...
17 March, 2020
Level Up Your Google SEM Campaign: Google Search Ads 360 or Google Ads
Managing global advertising activity across multiple search engines and media channels is challenging without a...
12 March, 2020
Best Practices For Google’s Responsive Search Ads
Responsive Search Ads first became available to advertisers in October 2019, offering a new ad...
03 March, 2020
Leverage Uplift Modeling To Optimize ROI For Direct Mail Campaigns
Most marketers know that direct mail touts an impressive response rate between 5% and 9%. In...
14 February, 2020
How To Determine A Good CPM In Programmatic Display
We regularly evaluate the price of certain things in our day to day lives. We...
06 February, 2020
Search Ads 360 Or Google Ads: The Best SEM Platform For Your Business
When it comes to search engine marketing (SEM), everyone knows Google Ads. Indeed, Google Ads...
29 January, 2020
The CMO As A CTO: Streamline Data With Google Marketing Platform
The Challenge: Data Considerations As A CMO Constant change in the digital marketing space is a...
28 January, 2020
Best Practices After “Average Position” – Google Ads Top Impression Metrics Explained
Google Ads removed average position in September 2019. And whenever there’s a removal of a...
26 January, 2020
What Happens Without A Measurement Strategy?
Creating and running a new ad campaign means that your team works with many different...
10 December, 2019