Top Marketing Solutions For Retail CIOs In 2020
DELVE regularly attends events throughout the year, where we have the opportunity to network and...
26 February, 2020
Data science Tag
Google Looker Acquisition: Top Five Marketing Benefits For Google Cloud Customers
Google officially completed the acquisition of Looker on February 13, 2020- an exciting move for...
25 February, 2020
Enhanced Ecommerce: Keys To Accurate Data
For eCommerce brands, tracking website actions is a critical part of successful marketing and sales....
18 February, 2020
Leverage Uplift Modeling To Optimize ROI For Direct Mail Campaigns
Most marketers know that direct mail touts an impressive response rate between 5% and 9%. In...
14 February, 2020
Which Version to Choose? Google Analytics 360 vs. Google Analytics
Once upon a time, web analytics was a field led by subscription-based offerings from companies...
06 December, 2019
GDPR – Are You In Compliance?
General Data Protection Regulation (GDPR) officially went into effect on May 25, 2018, and with...
05 December, 2019
Privacy Considerations for Digital Marketing
First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA)....
26 November, 2019
Building for Your Best Audience Using Google Cloud Platform
Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely...
21 November, 2019