Leverage Uplift Modeling To Optimize ROI For Direct Mail Campaigns
Most marketers know that direct mail touts an impressive response rate between 5% and 9%. In...
14 February, 2020
campaign targeting Tag
Gain Six-Figure Insights From Campaign Manager
It’s the first month of a new year: how are things going with your new...
21 January, 2020
New Attribution in Google Analytics
Attribution has always been an integral part of both Google Analytics 360 and Google Analytics...
17 December, 2019
Long Live Marketing Data Scientists
In today’s digital marketing landscape, the roles of marketing individuals and how they work together...
11 December, 2019