Leverage Uplift Modeling To Optimize ROI For Direct Mail Campaigns
Most marketers know that direct mail touts an impressive response rate between 5% and 9%. In...
Most marketers know that direct mail touts an impressive response rate between 5% and 9%. In...
It’s the first month of a new year: how are things going with your new...
Attribution has always been an integral part of both Google Analytics 360 and Google Analytics...
In today’s digital marketing landscape, the roles of marketing individuals and how they work together...