How to Count Google Analytics Sessions Using Big Query
When you’re ready to start working with your data, it’s essential to use tools that...
10 January, 2020
Big Query Tag
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a...
13 December, 2019
Building for Your Best Audience Using Google Cloud Platform
Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely...
21 November, 2019
Pathing Analysis in Google Analytics 360
Analyzing user paths has always been a challenge in Google Analytics 360. Even with the...
10 September, 2019
Google Digital Marketing Wins Against Adobe Marketing Cloud
Native integration and forward-thinking solutioning positions the Google Digital Marketing (GDM) stack as a strong...
15 August, 2017