Web Marketing Analytics Series: Introduction
We’ve come a long and exciting way from installing our first web marketing analytics tracker...
01 July, 2020
Big Query Tag
Google Marketing Platform vs. Adobe Marketing Cloud
The future of digital advertising focuses on the individual consumer. Gone are the days of...
11 February, 2020
Model This: Custom Attribution Modeling in Google Marketing Platform + BigQuery
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
24 January, 2020
How to Count Google Analytics Sessions Using Big Query
When you’re ready to start working with your data, it’s essential to use tools that...
10 January, 2020
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a...
13 December, 2019
Building for Your Best Audience Using Google Cloud Platform
Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely...
21 November, 2019
Pathing Analysis in Google Analytics 360
Analyzing user paths has always been a challenge in Google Analytics 360. Even with the...
10 September, 2019