Building for Your Best Audience Using Google Cloud Platform
Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely...
21 November, 2019
Big Query Tag
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase - ...
16 October, 2019
Pathing Analysis in Google Analytics 360
Analyzing user paths has always been a challenge in Google Analytics 360. Even with the...
10 September, 2019
6 Ways to Use Attribution Modeling in the Google Digital Marketing Stack
The Google Digital Marketing stack gives you a matrix of options to meet your attribution...
01 November, 2017
How to Show Count of Google Analytics Sessions using Big Query
One of the biggest selling points for having Google Analytics 360 is its integration with...
17 August, 2017
Google Digital Marketing Wins Against Adobe Marketing Cloud
Native integration and forward-thinking solutioning positions the Google Digital Marketing (GDM) stack as a strong...
15 August, 2017