6 Ways to Use Attribution Modeling in the Google Marketing Platform
The Google Marketing Platform gives you a matrix of options to meet your attribution needs. As...
16 January, 2020
Attribution Tag
Model This: Custom Attribution Modeling in Google Analytics
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
13 January, 2020
Model This: Baseline Attribution Modeling in Google Analytics
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
08 January, 2020
New Attribution in Google Analytics
Attribution has always been an integral part of both Google Analytics 360 and Google Analytics...
17 December, 2019
Advanced Analysis in Google Analytics 360: Part IV – Finding Insights with Advanced Analysis
Now that we know how Advanced Analysis works (as discussed in article parts one through...
15 August, 2019
Advanced Analysis in Google Analytics 360: Part III – Funnel Feature tool
Advanced Analysis is a flexible feature set within Google Analytics 360 that offers easy-to-use data...
08 August, 2019
Top 5 Benefits of Google Marketing Platform
So, you have an analytics and data solution set up for your business but it’s...
27 June, 2019
Salesforce Integration With Google Analytics 360
It finally happened! Connecting the online and offline has never been so real. Google Analytics...
28 March, 2018
The New Frontier of Attribution with Google
“50% of the money I spend on advertising is wasted; the trouble is, I don’t...
07 August, 2017