Google Marketing Platform vs. Adobe Marketing Cloud
The future of digital advertising focuses on the individual consumer. Gone are the days of...
11 February, 2020
1st party data Tag
The Continued Rise of Walled Gardens, and How Google Put the Final Nail in the Criteo Coffin
Google Marketing Live is a yearly event hosted in San Francisco, where marketers from all...
18 December, 2019
Privacy Considerations for Digital Marketing
First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA)....
26 November, 2019
Advanced Analysis in Google Analytics 360: Part IV – Finding Insights with Advanced Analysis
Now that we know how Advanced Analysis works (as discussed in article parts one through...
15 August, 2019
Advanced Analysis in Google Analytics 360: Part III – Funnel Feature tool
Advanced Analysis is a flexible feature set within Google Analytics 360 that offers easy-to-use data...
08 August, 2019
Google Retains Position as AdTech Leader: Thoughts from the Next Conference
Overview Google is committed to dominating the AdTech space by offering a fully-integrated marketing platform. With...
07 June, 2017