29 Jan Search Ads 360 Or Google Ads: The Best SEM Platform For Your Business
When it comes to search engine marketing (SEM), everyone knows Google Ads. Indeed, Google Ads is one of the most popular online advertising platforms, allowing you to run ads across search engines and apps using videos, text ads, shopping ads, and banners.
It seems hard to imagine a better SEM platform, but Search Ads 360 (SA360), formerly known as DoubleClick Search, delivers. Search Ads 360 is truly an enterprise-level search engine marketing platform enabling agencies and marketers to efficiently manage some of the most extensive search marketing campaigns in the world, across multiple engines and media channels, all in one place.
More specifically, Search Ads 360 provides advertisers an opportunity to manage Google Ads, Microsoft Ads, Yahoo Gemini, Baidu accounts, enable accurate attribution, and cross-channel remarketing, within a single integrated UI.
We’ve highlighted a few of the key benefits and why you should start using Search Ads 360 below:
Many advertisers used to place ads across different search engines, but through time they began to spend all their resources on optimizing Google Ads campaigns. This is not surprising as Google handles approximately 75% of searches globally; however, by neglecting the other search engines, these advertisers are missing valuable opportunities. Search Ads 360 allows you to manage SEM campaigns across every search engine, all in one place!
The primary difference in conversion tracking compared to Google Ads? Floodlights. Floodlight tags are the conversion tracking system for the entire Google Marketing Platform. As this tag is standard for all Google Marketing Platform properties, a single set of Floodlight tags can be used to track conversions across most digital marketing channels, including display and search advertising. Aligned conversion tracking prevents cross-channel conversion funnels from double-counting conversions.
Search Ads 360 allows marketers to track the efficiency of their campaigns across every search engine, including customizable bid strategies and cross-account reporting.
Search Ads 360 report data provides accurate insights on keyword attribution that help highlight how to leverage your budget to maximize your ROAS.
Search Ads 360 has one of the best machine learning (ML) algorithms to automatically make bid changes based on past experience of users who are most likely to convert. Marketers can create a customized bid strategy with multiple ERS, ROAS, and CPA targets, a significant advantage over Google Ads, which only allows one goal per campaign. Search Ads 360 is a versatile product, allowing advertisers to bid towards different goal types, search engines, and custom metrics. A successful bidding strategy can not only optimize keyword and product group level bids, but also device, RLSA, and location adjustments can all be automated. Search Ads 360 optimizes four times per day more frequently as compared to Google Ads. Using these strategies enables advertisers to increase ROAS while reducing total time spent managing campaigns.
Search Ads 360 is an enterprise-grade platform to help maximize ROAS and reduce hours needed to manage PPC campaigns across every search engine effectively. Search Ads 360 is ideally suited for advertisers looking to maximize their ROAS from large-scale SEM accounts. The cross-channel capabilities of Search Ads 360 are especially valuable for advertisers that need to attribute credit accurately to campaigns across other platforms (e.g., Bing) and channels (e.g., display).
Want to see how Search Ads 360 will drive better performance to your search campaigns? Talk to Delve’s sales department today and increase ROI tomorrow!