How To Determine A Good CPM In Programmatic Display
We regularly evaluate the price of certain things in our day to day lives. We...
06 February, 2020
Drive Conversions With Data Responsive Creative
A single ad today has more reach than ever before. A print ad in a...
05 February, 2020
Why Top Brands Invest $150K In Google Analytics 360
$150K is a significant investment to make in your data, especially when you could put...
04 February, 2020
Google Search Ads 360 Or Google Ads: The Best SEM Platform For Your Business
When it comes to search engine marketing (SEM), everyone knows Google Ads. Indeed, Google Ads...
29 January, 2020
The Role of CMO As A CTO: Streamline Data With Google Marketing Platform
The Challenge: Data Considerations As A CMO Constant change in the digital marketing space is a...
28 January, 2020
Demand Side Platform Comparison: Google Display Network vs. Display & Video 360
Programmatic display advertising is a vital part of many digital advertising campaigns. Some brands are...
27 January, 2020
Best Practices After “Average Position” – Google Ads Search Impression Share Metrics Explained
Google Ads removed average position in September 2019. And whenever there’s a removal of a...
26 January, 2020
How to Manage Google Analytics User Data
In the context of CCPA (California Consumer Privacy Act), which came into effect on January...
25 January, 2020
Model This: Custom Attribution Model in Google Marketing Platform + BigQuery
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
24 January, 2020
Model This: Display Advertising Attribution Model In Google Campaign Manager
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
23 January, 2020
Avoid Wasting Money In Retargeting Marketing Campaigns
Have you ever seen an ad online for something you just bought? Seeing the same ad...
22 January, 2020
Gain Six-Figure Insights From Google Campaign Manager Ad Server
It’s the first month of a new year: how are things going with your new...
21 January, 2020