The Continued Rise of Walled Gardens, and How Google Put the Final Nail in the Criteo Coffin
Google Marketing Live is a yearly event hosted in San Francisco, where marketers from all...
18 December, 2019
New Attribution in Google Analytics
Attribution has always been an integral part of both Google Analytics 360 and Google Analytics...
17 December, 2019
Optimizing App Predictions with AutoML Tables
Mikalai Tsytsarau, PhD,GCP Professional Data Engineer, DELVE AutoML Tables automatically build and deploy powerful machine learning...
16 December, 2019
Stronger Measurement Tactics Lead To More Efficient Marketing
In a perfect world, every company has an unlimited marketing budget. But the reality is...
14 December, 2019
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a...
13 December, 2019
How Analytics Platform Google Analytics 360 Bridges the Gap Across Marketing Channels
Every business needs a robust digital marketing solution, but it can be daunting to decide...
12 December, 2019
Long Live Marketing Data Scientists
In today’s digital marketing landscape, the roles of marketing individuals and how they work together...
11 December, 2019
What Happens Without A Measurement Strategy?
Creating and running a new ad campaign means that your team works with many different...
10 December, 2019
Google Ads: Smart-Bidding Best Practices
Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these...
09 December, 2019
Which Version to Choose? Google Analytics 360 vs. Google Analytics
Once upon a time, web analytics was a field led by subscription-based offerings from companies...
06 December, 2019
GDPR – Are You In Compliance?
General Data Protection Regulation (GDPR) officially went into effect on May 25, 2018, and with...
05 December, 2019
Reaching the Individual with New Cross Device Reporting in Google Analytics
With the recent release of cross-device reporting in Google Analytics, brands can take action on...
04 December, 2019