Google Search Ads: Search Ads 360 vs. Google Ads
Search engine marketing (SEM) is the backbone of great digital marketing campaigns, so it is...
10 March, 2020
Best Practices For Google’s Responsive Search Ads
Responsive Search Ads first became available to advertisers in October 2019, offering a new ad...
03 March, 2020
Top Marketing Solutions For Retail CIOs In 2020
DELVE regularly attends events throughout the year, where we have the opportunity to network and...
26 February, 2020
Google Looker Acquisition: Top Five Marketing Benefits For Google Cloud Customers
Google officially completed the acquisition of Looker on February 13, 2020- an exciting move for...
25 February, 2020
Choosing a DSP: Display And Video 360 vs. The Trade Desk
Think back to the last time you saw an ad while browsing the web on...
23 February, 2020
Advanced Cohort Analysis In Google Analytics
With the Cohort Analysis report now available in Google Analytics, you can investigate how users...
22 February, 2020
Six Ways to Clean Up Your Data In Google Analytics
You’ve invested in Google Marketing Platform, and now you’re ready to fine-tune it to meet...
19 February, 2020
DELVE Earns Designation as a Great Place To Work-Certified™ Company in 2020
Boulder, CO – February 18, 2020 – DELVE DELVE, a data-first, measurement-first digital advertising and marketing...
18 February, 2020
Enhanced Ecommerce: Keys To Accurate Data
For eCommerce brands, tracking website actions is a critical part of successful marketing and sales....
18 February, 2020
Leverage Uplift Modeling To Optimize ROI For Direct Mail Campaigns
Most marketers know that direct mail touts an impressive response rate between 5% and 9%. In...
14 February, 2020
Google Marketing Platform vs. Adobe Marketing Cloud
The future of digital advertising focuses on the individual consumer. Gone are the days of...
11 February, 2020
Salesforce Integration With Google Analytics 360
Seamless data integration between online and offline customer data offers actionable insights into the full...
07 February, 2020