Data-driven, Dynamic and Dynamite: Welcome to the New Era of Display
13 September, 2018
What Ad Skippers Teach Marketers About Consumers
06 September, 2018
3 New Google Marketing Platform Features to Grow Your Brand Now
In June 2018 Google announced Google Marketing Platform, the official merger of DoubleClick Digital Marketing...
02 August, 2018
Top Use Cases for Salesforce and Google Analytics 360
Discussing the integration between Salesforce and Google Analytics 360 in the abstract is all well...
04 May, 2018
Google Analytics 360 & Salesforce: Improved Attribution Modeling for Marketing ROI Analysis
The buyer’s journey in today’s day and age consists of many customer touchpoints leading up...
26 April, 2018
BookIt Moves New Users Down the Funnel with Dynamic, Data-Driven Creative
BookIt increased new visitors to BookIt.com by 30%+, and digital revenue by 20%+ At DELVE, we’re...
25 April, 2018
Staying in the Micro-Moment with Data Responsive Creative
The reach of a single ad is greater today than it has ever been. Once,...
19 April, 2018
Salesforce + Google = Increased Efficiency and Higher ROI
Before Salesforce and Google partnered to bring a native integration with Google Analytics 360 to...
18 April, 2018
Salesforce & Google Analytics: Correcting the Great Disconnect
The holy grail of marketing is this: measuring every single customer touchpoint -- across different...
12 April, 2018
What’s a ‘Good’ CPM in Programmatic Display?
What is a fair price for a cup of coffee? How much do I...
11 April, 2018
The State of Mobile and Digital Advertising in 2018
It is, at long last, the Year of Mobile. Again? Still? Finally. As marketers, we like to dub...
05 April, 2018