The State of Mobile and Digital Advertising in 2018
It is, at long last, the Year of Mobile. Again? Still? Finally. As marketers, we like to dub...
05 April, 2018
How Much Power Do You Need: Google Display Network vs DoubleClick Bid Manager
Every digital business at some point starts to think about display advertising, and the first...
04 April, 2018
Case Study: Conversion Improvement Via Audience Identification
Increasing conversions and reducing spend is the goal of every marketing team. Recently, we proposed...
29 March, 2018
Salesforce Integration with Google Analytics 360
It finally happened! Connecting the online and offline has never been so real. Google Analytics...
28 March, 2018
Google Has a New Ad Blocker? Not So Much
Since Google announced its upcoming tool integrated in Chrome, the internet has been abuzz over...
06 March, 2018
Are You SERIOUS? Why Would I Invest $150,000 in Google Analytics 360?
I know, I know, why would anyone in their right mind drop this much money...
28 February, 2018
I already bought that, leave me alone (Or how to avoid wasting money retargeting post-buy)
I was on FB the other day when a friend of mine made that post. (In...
27 February, 2018
How to Lose 4% of Annual Revenue by Ignoring GDPR
As you have most likely heard, on May 25th, the new General Data Policy Regulation,...
21 February, 2018
Keep Apple’s Intelligent Tracking Prevention from Breaking AdWords Tracking
With the latest Safari browser update, a new Apple’s feature called “Intelligent Tracking Prevention” (ITP)...
14 February, 2018
Increase your website conversion rates by 10% in 2018 – in just 3 hours
Every marketer has heard “the right message to the right customer” for years, maybe even...
07 February, 2018
An Open Letter to Google: It’s Time to Make a Change
The average customer journey before conversion is 6 touches. Or maybe it’s 13. Or perhaps...
06 February, 2018
Must-Read Links for Friday, Feb 2
Ad control, privacy concerns, new ad formats and places to talk about all of those...
02 February, 2018