The CMO As A CTO: Streamline Data With Google Marketing Platform
The Challenge: Data Considerations As A CMO Constant change in the digital marketing space is a...
28 January, 2020
Choosing A DSP: Google Display Network vs. Display & Video 360
Programmatic media is a vital part of many digital advertising campaigns. Some brands are just...
27 January, 2020
Best Practices After “Average Position” – Google Ads Top Impression Metrics Explained
Google Ads removed average position in September 2019. And whenever there’s a removal of a...
26 January, 2020
Managing User Data In Google Analytics
In the context of CCPA (California Consumer Privacy Act), which came into effect on January...
25 January, 2020
Model This: Custom Attribution Modeling in Google Marketing Platform + BigQuery
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
24 January, 2020
Model This: Display Attribution Modeling In Campaign Manager
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
23 January, 2020
Avoid Wasting Money In Retargeting Campaigns
Have you ever seen an ad online for something you just bought? Seeing the same ad...
22 January, 2020
Gain Six-Figure Insights From Campaign Manager
It’s the first month of a new year: how are things going with your new...
21 January, 2020
Avoid Losing 4% of Annual Revenue by Maintaining GDPR Compliance
Consumers care about data privacy now more than ever, and one of the most important...
17 January, 2020
6 Ways to Use Attribution Modeling in the Google Marketing Platform
The Google Marketing Platform gives you a matrix of options to meet your attribution needs. As...
16 January, 2020
Common Mistakes In Programmatic Advertising
Despite advances in technology and a better understanding of attribution, some marketers still see programmatic...
15 January, 2020
Increase Your Website Conversion Rates By 10% This Year – In Just 3 Steps
It’s a phrase that many marketers have heard before: Get the right message to the...
14 January, 2020