Improve Your ROAS In One Day With Google Analytics 360
Improving return on ad spend is one of the most important goals for a marketing...
07 January, 2020
Join DELVE in Donating to UNICEF USA this Holiday Season
DONATE NOW You’ve heard us say it here on the blog before: a data-driven approach to...
23 December, 2019
Press Release: DELVE Achieves the Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program
Google Cloud Platform Recognizes DELVE’s Technical Proficiency and Proven Success In Marketing Analytics. Boulder, Colorado,...
19 December, 2019
The Continued Rise of Walled Gardens, and How Google Put the Final Nail in the Criteo Coffin
Google Marketing Live is a yearly event hosted in San Francisco, where marketers from all...
18 December, 2019
New Attribution in Google Analytics
Attribution has always been an integral part of both Google Analytics 360 and Google Analytics...
17 December, 2019
Optimizing App Predictions with AutoML Tables
Mikalai Tsytsarau, PhD,GCP Professional Data Engineer, DELVE AutoML Tables automatically build and deploy powerful machine learning...
16 December, 2019
Stronger Measurement Tactics Lead To More Efficient Marketing
In a perfect world, every company has an unlimited marketing budget. But the reality is...
14 December, 2019
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a...
13 December, 2019
How Google Analytics 360 Bridges The Gap Across Marketing Channels
Every business needs a robust digital marketing solution, but it can be daunting to decide...
12 December, 2019
Long Live Marketing Data Scientists
In today’s digital marketing landscape, the roles of marketing individuals and how they work together...
11 December, 2019
What Happens Without A Measurement Strategy?
Creating and running a new ad campaign means that your team works with many different...
10 December, 2019
Google Ads: Smart-Bidding Best Practices
Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these...
09 December, 2019