3 New Google Marketing Platform Features to Grow Your Brand Now
In June 2018 Google announced Google Marketing Platform, the official merger of DoubleClick Digital Marketing...
02 August, 2018
Top Use Cases for Salesforce and Google Analytics 360
Discussing the integration between Salesforce and Google Analytics 360 in the abstract is all well...
04 May, 2018
Google Analytics 360 & Salesforce: Improved Attribution Modeling for Marketing ROI Analysis
The buyer’s journey in today’s day and age consists of many customer touchpoints leading up...
26 April, 2018
BookIt Moves New Users Down the Funnel with Dynamic, Data-Driven Creative
BookIt increased new visitors to BookIt.com by 30%+, and digital revenue by 20%+ At DELVE, we’re...
25 April, 2018
Salesforce + Google = Increased Efficiency and Higher ROI
Before Salesforce and Google partnered to bring a native integration with Google Analytics 360 to...
18 April, 2018
Salesforce & Google Analytics: Correcting the Great Disconnect
The holy grail of marketing is this: measuring every single customer touchpoint -- across different...
12 April, 2018
The State of Mobile and Digital Advertising in 2018
It is, at long last, the Year of Mobile. Again? Still? Finally. As marketers, we like to dub...
05 April, 2018
Case Study: Conversion Improvement Via Audience Identification
Increasing conversions and reducing spend is the goal of every marketing team. Recently, we proposed...
29 March, 2018
Google Has a New Ad Blocker? Not So Much
Since Google announced its upcoming tool integrated in Chrome, the internet has been abuzz over...
06 March, 2018
Keep Apple’s Intelligent Tracking Prevention from Breaking AdWords Tracking
With the latest Safari browser update, a new Apple’s feature called “Intelligent Tracking Prevention” (ITP)...
14 February, 2018
An Open Letter to Google: It’s Time to Make a Change
The average customer journey before conversion is 6 touches. Or maybe it’s 13. Or perhaps...
06 February, 2018