How Analytics Platform Google Analytics 360 Bridges the Gap Across Marketing Channels
Every business needs a robust digital marketing solution, but it can be daunting to decide...
12 December, 2019
Long Live Marketing Data Scientists
In today’s digital marketing landscape, the roles of marketing individuals and how they work together...
11 December, 2019
What Happens Without A Measurement Strategy?
Creating and running a new ad campaign means that your team works with many different...
10 December, 2019
Google Ads: Smart-Bidding Best Practices
Google’s machine learning models for bid optimization are collectively called “smart bidding” Most of these...
09 December, 2019
Which Version to Choose? Google Analytics 360 vs. Google Analytics
Once upon a time, web analytics was a field led by subscription-based offerings from companies...
06 December, 2019
GDPR – Are You In Compliance?
General Data Protection Regulation (GDPR) officially went into effect on May 25, 2018, and with...
05 December, 2019
Reaching the Individual with New Cross Device Reporting in Google Analytics
With the recent release of cross-device reporting in Google Analytics, brands can take action on...
04 December, 2019
Improved Attribution: Custom Channels using Google Analytics 360
Optimal budget allocation is one of the most critical requirements for a successful digital marketing...
03 December, 2019
App + Web Measurement in Google Analytics 360
At DELVE, our status as a Google Marketing Platform Partner means that we are the...
27 November, 2019
Privacy Considerations for Digital Marketing
First the General Data Protection Regulation (GDPR) and now the California Consumer Privacy Act (CCPA)....
26 November, 2019
Appeal of Google Analytics 360 Increases After Adobe Raises Price
We’ve all been there. We plan to renew a service, whether it’s our phone plan...
26 November, 2019
Building for Your Best Audience Using Google Cloud Platform
Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely...
21 November, 2019