23 Dec Join DELVE in Donating to UNICEF USA this Holiday Season
You’ve heard us say it here on the blog before: a data-driven approach to your digital marketing strategy is the best way to create campaigns that drive conversions for your brand.
We live and breathe data analytics, which lives at the heart of all we do. But we also take pride in what we call the heart behind all of our data: the people we work with, and partnerships we are a part of that inspire us. UNICEF USA is one of those partnerships that inspire us, and every year we are proud to donate 10% of our 2019 search fees back to this incredible organization.
Read on to hear how we partnered with UNICEF USA to increase donors, and join us in donating to this valuable organization this holiday season.
About UNICEF USA
UNICEF USA (The United Nations Children’s Fund) provides life-saving resources to children all over the world. UNICEF USA workers mobilize in countries such as Syria, Central America, and Bangladesh, and they provide life-saving vaccinations and outreach and prevention of diseases like HIV/AIDS and Ebola. UNICEF USA is also the world’s largest purchaser of ready to use therapeutic food, which holds the ability to bring children suffering from acute malnutrition back to a healthy status. In addition to the above initiatives, UNICEF USA provides on-the-ground support during natural disasters and war conflict.
Within the United States, UNICEF USA fights to end human trafficking, eliminate tetanus worldwide, and partner with schools throughout the nation during Halloween to raise money through the Trick-Or-Treat for UNICEF USA program.
DELVE and UNICEF USA: Heart Behind Data
UNICEF USA partnered with us to create a campaign that would bring in new donors and retain current donors. First, we unified and integrated all of their data into a single source of truth, creating a clear picture of the UNICEF USA donor’s journey from first click to making a donation. Then, we implemented an integrated measurement strategy for the full customer journey tracking, including omni-channel attribution in the Google Marketing Platform and Google Cloud Platform. The result? A 10% increase in new donors and more efficient overall marketing with a 200% ROAS.
We used tools such as Google Analytics 360, and Display And Video 360 to segment audiences and ensure that content delivered from Display and Video 360 remained personally relevant, with consistent messaging supporting the interests of UNICEF USA top donors. DELVE’s Head of Media, Anton Lipkanu, describes how Google Marketing Platform supports UNICEF USA.
“Google Marketing Platform enables DELVE to identify and market only to audiences who are most likely to respond to UNICEF USA’s message, and conversely stop spending media dollars on audiences who are least likely to donate.”– Anton Lipkanu, Head of Media
How to Join Us in Donating to UNICEF USA
Ready to get involved? You can choose a one-time donation and fill out a donation form in seconds here, or donate monthly as part of the Guardian Circle. You can even attend a UNICEF USA event and connect with corporate and individual philanthropists from across the United States.
Greg Sobiech, the CEO, and Founder of DELVE encourages everyone to donate this season.
“DELVE donates 10% of UNICEF USA’s paid search management fees back to them each holiday season so that we can support their life-saving initiatives. It represents our commitment to global philanthropy, our dedication to supporting our partners, and is a joyful way for us to celebrate the season of giving back.”– Greg Sobiech, CEO and Founder
To learn more about our partnership with brands across non-profit, insurance, travel, retail, and beyond, read about some of our success stories here. And if you’d like to get in touch with us about how we can help empower your business with the intelligence of your own data, reach out here. Happy Holidays from all of us at DELVE!