11 Jun Google’s Ads Data Hub: DELVE Webinar Series
As third-party cookies continue to deprecate, it is essential for brands to focus on gathering and utilizing first-party data. On top of this, data privacy has become a top concern for brands and consumers alike resulting in formal policies such as GDPR and CCPA. Google’s answer to these challenges is Ads Data Hub (ADH).
ADH allows users to run queries that join Google ad data with their own first-party data in a privacy-centric way, making the data both usable and safe. With DELVE’s data-first approach, ADH is a clear extension of our existing offerings. Our experts have extensive ADH knowledge and have leveraged this tool for a number of clients. Additionally, we continue to explore use cases with our new and existing clients to allow for the best data-driven marketing strategies.
Our two-part webinar series on demystifying ADH touches on what ADH is, why it will become increasingly important as data privacy evolves, and how to leverage the platform for your brand’s needs. Additionally, we’ll walk you through some practical ADH use cases so you can see the benefits of ADH first hand.
Demystifying ADH Webinar Series Part I: What is Google’s Ads Data Hub?
Demystifying ADH Webinar Series Part II: Google’s Ads Data Hub Use Cases