30 Nov Google Attribution
Access the Google
Attribution (360)
Whitepaper
Learn how to model attribution in the Google stack using 6 different free and paid platforms, including Google Attribution 360:
- Online and offline attribution in Attribution 360 (paid), and Google Attribution (free)
- Baseline attribution modeling in Google Analytics (free)
- Data-Driven attribution modeling in Google Analytics 360 (paid)
- Display attribution modeling in DoubleClick Campaign Manager
- Advanced Attribution modeling, with CRM data included, in Google Cloud and BigQuery

A strong marketing program requires the ability to clearly measure ROI. It requires quantifiable efficiency, or a way to understand how your marketing dollars are impacting conversions at a level granular enough to guide optimization.
The ability to tie your media performance through to conversion, and understand with concrete metrics where to shift budget for optimal return, is the fundamental definition of Marketing Attribution. Google provides 6 platforms to measure Marketing Attribution, including Google Attribution (free) or Google Attribution 360 (paid).
Google Attribution (360)
Whitepaper

- Online and offline attribution in Attribution 360 (paid), and Google Attribution (free)
- Baseline attribution modeling in Google Analytics (free)
- Data-Driven attribution modeling in Google Analytics 360 (paid)
- Display attribution modeling in DoubleClick Campaign Manager
- Advanced Attribution modeling, with CRM data included, in Google Cloud and BigQuery
A strong marketing program requires the ability to clearly measure ROI. It requires quantifiable efficiency, or a way to understand how your marketing dollars are impacting conversions at a level granular enough to guide optimization.
The ability to tie your media performance through to conversion, and understand with concrete metrics where to shift budget for optimal return, is the fundamental definition of Marketing Attribution. Google provides 6 platforms to measure Marketing Attribution, including Google Attribution (free) or Google Attribution 360 (paid).






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Attribution 360:



