17 Jun Drive Marketing Efficiency in Ecommerce: Paid Media Webinar
Like many eCommerce brands, paid media has become a vital aspect of your overall eCommerce site marketing strategy; finding ways to cut wasted ad spend and drive better ROAS from your paid media is always a priority when it comes to marketing efficiency. But as we continue to navigate a changing consumer environment due to COVID 19, now more than ever, it’s essential your paid media efforts drive conversions in the most cost-effective way possible.
It’s true that retail brands are currently facing significant challenges due to changes in consumer purchasing habits. And while a recent study from Forrester reports an expected $2.1 trillion loss in retail sales globally in 2020, a study from Business Insider finds that eCommerce retailers continue to see an 8.4% growth month-over-month.
So how can brands adapt to COVID-19 influenced customer behavior and maintain eCommerce site marketing that drives sales with paid media campaigns in the most cost-efficient way possible?
In our webinar, you’ll learn how you can do more with less when it comes to your paid media and via a phased approach that drives quick wins while also setting your brand up for longterm success with your eCommerce site marketing. We’ll cover how you can:
– Audit existing paid media tactics to identify quick-win cost reductions for increased marketing efficiency
– Apply ongoing cost optimization to improve ROAS for your eCommerce site marketing
– Apply analytics and data science to find new revenue opportunities as part of an agile marketing strategy
Interested in more information on how we help retail brands drive increased marketing efficiency in their eCommerce site marketing? Download the full webinar and get in touch with us by clicking on the link at the end of the video so that we can learn more about your brand and how it responds to rapid changes in the retail and eCommerce markets.