Amazon DSP Can Be a “Friend” to Brands
(That Typically View Amazon as a "Frenemy") Summary Amazon Demand Side Platform (DSP) is a true “intent-first”...
(That Typically View Amazon as a "Frenemy") Summary Amazon Demand Side Platform (DSP) is a true “intent-first”...
Digital Marketing attribution analysis is one of the most important aspects of a robust digital...
With an estimated 5.8 billion web searches per day and 94% of internet searches happening on Google property,...
Customer data privacy has become a top ad tech industry concern in 2020. Consumers care...
Top brands know the importance of customer journey marketing as part of their overall digital...
Most brands collect and rely on many forms of data to inform their business decisions,...
Like many eCommerce brands, paid media has become a vital aspect of your overall eCommerce...
Extensive recent changes in search trends forced marketers to lean more heavily on search data....
What role does programmatic display advertising play in your overall digital marketing strategy? It’s likely...
How are marketing strategies for nonprofit organizations unique? Just as you wouldn’t market two unique...
Marketers know how important it is that their paid advertising reaches their target audience with...
A massive amount of data accompanies the everyday work of a marketer. They need to...