marketing efficiency

(That Typically View Amazon as a "Frenemy") Summary Amazon Demand Side Platform (DSP) is a true “intent-first”...

11 December, 2020

Digital Marketing attribution analysis is one of the most important aspects of a robust digital...

05 August, 2020

With an estimated 5.8 billion web searches per day and 94% of internet searches happening on Google property,...

16 July, 2020

Customer data privacy has become a top ad tech industry concern in 2020. Consumers care...

13 July, 2020

Top brands know the importance of customer journey marketing as part of their overall digital...

22 June, 2020

Most brands collect and rely on many forms of data to inform their business decisions,...

18 June, 2020

Like many eCommerce brands, paid media has become a vital aspect of your overall eCommerce...

17 June, 2020

Extensive recent changes in search trends forced marketers to lean more heavily on search data....

12 June, 2020

What role does programmatic display advertising play in your overall digital marketing strategy? It’s likely...

10 June, 2020

How are marketing strategies for nonprofit organizations unique? Just as you wouldn’t market two unique...

05 June, 2020

Marketers know how important it is that their paid advertising reaches their target audience with...

03 June, 2020

A massive amount of data accompanies the everyday work of a marketer. They need to...

29 May, 2020