Google Marketing Platform

What is one of the most important things to a marketer? Buzzwords like ROAS, ROI,...

17 March, 2020

Managing global advertising activity across multiple search engines and media channels is challenging without a...

12 March, 2020

When it comes to paid search advertising, Google Ads, previously known as Google AdWords, is...

11 March, 2020

Search engine marketing (SEM) is the backbone of great digital marketing campaigns, so it is...

10 March, 2020

Responsive Search Ads first became available to advertisers in October 2019, offering a new ad...

03 March, 2020

Google officially completed the acquisition of Looker on February 13, 2020- an exciting move for...

25 February, 2020

Think back to the last time you saw an ad while browsing the web on...

23 February, 2020

You’ve invested in Google Marketing Platform, and now you’re ready to fine-tune it to meet...

19 February, 2020

For eCommerce brands, tracking website actions is a critical part of successful marketing and sales....

18 February, 2020

The future of digital advertising focuses on the individual consumer. Gone are the days of...

11 February, 2020

Seamless data integration between online and offline customer data offers actionable insights into the full...

07 February, 2020