Google Big Query

We’ve come a long and exciting way from installing our first web marketing analytics tracker...

01 July, 2020

Running paid search advertising activity without remarketing is challenging for any brand. However, gaming companies...

26 June, 2020

Performing cross channel advertising activity with disparate data sources is complex for any marketer. By...

20 May, 2020

Google officially completed the acquisition of Looker on February 13, 2020- an exciting move for...

25 February, 2020

The future of digital advertising focuses on the individual consumer. Gone are the days of...

11 February, 2020

Seamless data integration between online and offline customer data offers actionable insights into the full...

07 February, 2020

$150K is a significant investment to make in your data, especially when you could put...

04 February, 2020

When you’re ready to start working with your data, it’s essential to use tools that...

10 January, 2020

Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase – a...

13 December, 2019

Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely...

21 November, 2019

So, how does Path Analysis differ from what there is in Analytics today? The analysis...

24 September, 2019

Analyzing user paths has always been a challenge in Google Analytics 360. Even with the...

10 September, 2019