Why Top Brands Invest $150K In Google Analytics 360
$150K is a significant investment to make in your data, especially when you could put...
04 February, 2020
DELVE Deeper
The Role of CMO As A CTO: Streamline Data With Google Marketing Platform
The Challenge: Data Considerations As A CMO Constant change in the digital marketing space is a...
28 January, 2020
Demand Side Platform Comparison: Google Display Network vs. Display & Video 360
Programmatic display advertising is a vital part of many digital advertising campaigns. Some brands are...
27 January, 2020
Model This: Custom Attribution Model in Google Marketing Platform + BigQuery
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
24 January, 2020
6 Ways to Use Google Marketing Platform Attribution Model
The Google Marketing Platform gives you a matrix of options to meet your attribution needs. As...
16 January, 2020
Model This: Custom Attribution Model in Google Analytics
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
13 January, 2020
Essential Steps For Starting Out In Programmatic Digital Advertising
Think back to a time when you experienced something new. For example, do you remember...
09 January, 2020
Model This: Baseline Google Attribution Models in Google Analytics
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
08 January, 2020
Join DELVE in Donating to UNICEF USA this Holiday Season
DONATE NOW You’ve heard us say it here on the blog before: a data-driven approach to...
23 December, 2019
The Continued Rise of Walled Gardens, and How Google Put the Final Nail in the Criteo Coffin
Google Marketing Live is a yearly event hosted in San Francisco, where marketers from all...
18 December, 2019
Long Live Marketing Data Scientists
In today’s digital marketing landscape, the roles of marketing individuals and how they work together...
11 December, 2019
What Happens Without A Measurement Strategy?
Creating and running a new ad campaign means that your team works with many different...
10 December, 2019