GDPR – Are You In Compliance?
General Data Protection Regulation (GDPR) officially went into effect on May 25, 2018, and with...
05 December, 2019
Data Visualization
App + Web Measurement in Google Analytics 360
At DELVE, our status as a Google Marketing Platform Partner means that we are the...
27 November, 2019
Building for Your Best Audience Using Google Cloud Platform
Meet Bob. Bob is one of your regular customers. He’s a frequent, high-value converter and extremely...
21 November, 2019
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase - ...
16 October, 2019
Pathing Analysis in Google Analytics 360
Analyzing user paths has always been a challenge in Google Analytics 360. Even with the...
10 September, 2019
Advanced Analysis in Google Analytics 360: Part III – Funnel Feature tool
Advanced Analysis is a flexible feature set within Google Analytics 360 that offers easy-to-use data...
08 August, 2019
Advanced Analysis in Google Analytics 360: Part II – Segment Overlap tool
In part I of this article we discussed the benefits and use cases surrounding the...
01 August, 2019
Advanced Analysis in Google Analytics 360: Part I – Exploration tool
Google Analytics 360 is an enterprise-level version of Google Analytics that features wider-reaching analytical and...
22 July, 2019
How Google Analytics 360 bridges the gap across marketing channels
Google Analytics 360 functions as the core of Google Marketing Platform. It serves as the...
09 July, 2019
Top 5 Marketing Benefits You Need to Know: Google’s Acquisition of Business Intelligence Platform Looker
In an exciting move for business intelligence, Google acquired leading intelligence & analytics platform Looker...
13 June, 2019
Google Analytics 360 Suite – from Insight to Impact, Faster
Google announced today the release of the "Google Analytics 360 Suite". The Suite includes the following...
15 March, 2016