Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA
Understanding user behavior is essential for any company, but it’s even more significant for the...
13 August, 2020
Campaign Manager
Uncover Lower CPAs for Insurance Marketing with Multi-Touch Attribution
Marketers know how important it is that their paid advertising reaches their target audience with...
03 June, 2020
Top 5 Programmatic Advertising Challenges and Solutions
Marketing leaders aim to control spendings more precisely now than ever before. Regardless of whether...
27 May, 2020
Digital Creative Best Practices For Display Ads: Set Up Campaign For Success
The display advertising world has evolved extensively. Marketers aim to personalize display ads rather than...
19 May, 2020
Gerber Life Insurance Increased Conversions by 25% at a 15% Lower CPA
We know how important it is for insurance companies to have a holistic view of...
05 May, 2020
Six Ways to Clean Up Your Data In Google Analytics
You’ve invested in Google Marketing Platform, and now you’re ready to fine-tune it to meet...
19 February, 2020
Drive Conversions With Data Responsive Creative
A single ad today has more reach than ever before. A print ad in a...
05 February, 2020
Model This: Display Advertising Attribution Model In Google Campaign Manager
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
23 January, 2020
Avoid Wasting Money In Retargeting Marketing Campaigns
Have you ever seen an ad online for something you just bought? Seeing the same ad...
22 January, 2020
Gain Six-Figure Insights From Google Campaign Manager Ad Server
It’s the first month of a new year: how are things going with your new...
21 January, 2020