Analytics

Adaptability is a double-edged sword for many marketers. We thrive on strategic planning, executing, and...

26 March, 2020

Understanding the distinction between the transactional and individual-level selection and suppression of records from your...

18 March, 2020

Google officially completed the acquisition of Looker on February 13, 2020- an exciting move for...

25 February, 2020

With the Cohort Analysis report now available in Google Analytics, you can investigate how users...

22 February, 2020

You’ve invested in Google Marketing Platform, and now you’re ready to fine-tune it to meet...

19 February, 2020

$150K is a significant investment to make in your data, especially when you could put...

04 February, 2020

In the context of CCPA (California Consumer Privacy Act), which came into effect on January...

25 January, 2020

Have you ever seen an ad online for something you just bought? Seeing the same ad...

22 January, 2020

The Google Marketing Platform gives you a matrix of options to meet your attribution needs. As...

16 January, 2020

Despite advances in technology and a better understanding of attribution, some marketers still see programmatic...

15 January, 2020

The Google Marketing platform is a powerful tool for marketing leaders who need to understand...

13 January, 2020

When you’re ready to start working with your data, it’s essential to use tools that...

10 January, 2020