BookIt Moves New Users Down the Funnel with Dynamic, Data-Driven Creative
BookIt increased new visitors to BookIt.com by 30%+, and digital revenue by 20%+ At DELVE, we’re...
25 April, 2018
Author: Susan Esparza
Staying in the Micro-Moment with Data Responsive Creative
The reach of a single ad is greater today than it has ever been. Once,...
19 April, 2018
The State of Mobile and Digital Advertising in 2018
It is, at long last, the Year of Mobile. Again? Still? Finally. As marketers, we like to dub...
05 April, 2018
Google Has a New Ad Blocker? Not So Much
Since Google announced its upcoming tool integrated in Chrome, the internet has been abuzz over...
06 March, 2018
I already bought that, leave me alone (Or how to avoid wasting money retargeting post-buy)
I was on FB the other day when a friend of mine made that post. (In...
27 February, 2018
How to Lose 4% of Annual Revenue by Ignoring GDPR
As you have most likely heard, on May 25th, the new General Data Policy Regulation,...
21 February, 2018
An Open Letter to Google: It’s Time to Make a Change
The average customer journey before conversion is 6 touches. Or maybe it’s 13. Or perhaps...
06 February, 2018
Must-Read Links for Friday, Feb 2
Ad control, privacy concerns, new ad formats and places to talk about all of those...
02 February, 2018
Friday Must-Read Links: Back from Vacation Edition
Happy new year and happy holidays! We’ve been away taking care of business and family...
12 January, 2018
Friday Must Reads Links – Welcome to December
The final month of the year is upon us, and if you're like me, you're...
01 December, 2017
Friday Must-Reads for Thanksgiving Week
The best deal of Black Friday is right here: four must-read articles. This time, we’re...
24 November, 2017
Where Customers Roam
In 2018, customers, not cookies, will be the golden metric. The ability to build, analyze...
20 November, 2017
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