DELVE Experts

(That Typically View Amazon as a "Frenemy") Summary Amazon Demand Side Platform (DSP) is a true “intent-first”...

11 December, 2020

Even if your current Google analytics implementation and setup is close to perfect and you...

11 December, 2020

The average internet user conducts between 3-4 Google searches per day. Given that there are...

25 August, 2020

Data is a core component of any successful marketing strategy. Making first-party data assets the...

18 August, 2020

Understanding user behavior is essential for any company, but it’s even more significant for the...

13 August, 2020

Digital Marketing attribution analysis is one of the most important aspects of a robust digital...

05 August, 2020

Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level...

23 July, 2020

With an estimated 5.8 billion web searches per day and 94% of internet searches happening on Google property,...

16 July, 2020

Customer data privacy has become a top ad tech industry concern in 2020. Consumers care...

13 July, 2020

No matter what product or service you sell, understanding your customer is vital. Aside from...

02 July, 2020

We’ve come a long and exciting way from installing our first web marketing analytics tracker...

01 July, 2020

Running paid search advertising activity without remarketing is challenging for any brand. However, gaming companies...

26 June, 2020

Author: DELVE Experts