Five Ways Agile Strategy Supports Marketing Efficiency
Adaptability is a double-edged sword for many marketers. We thrive on strategic planning, executing, and...
26 March, 2020
Remaining Accountable To Our Community: What We’re Doing In Response To COVID-19
During unprecedented times, we want to remain transparent and candid with our audience about how...
23 March, 2020
Three Ways to Guide Your Marketing Team Through The COVID-19 Crisis
As marketers, we are planners. Although we know the best-laid plans often go awry, it’s...
20 March, 2020
Increase Paid Search Conversions: Bid Strategies In Google Ads
Google Ads (formally called Google Adwords) is one of the most widely used search engine...
19 March, 2020
Direct Mail Marketing Tips: Transactional Level & Individual Level Events
Understanding the distinction between the transactional and individual-level selection and suppression of records from your...
18 March, 2020
3 Ways To Lower Advertising Costs With Audience Targeting
What is one of the most important things to a marketer? Buzzwords like ROAS, ROI,...
17 March, 2020
Level Up Your Google SEM Campaign: Google Search Ads 360 or Google Ads
Managing global advertising activity across multiple search engines and media channels is challenging without a...
12 March, 2020
Scale Up Your Google Search Ads with Search Ads 360 or Google Ads
When it comes to paid search advertising, Google Ads, previously known as Google AdWords, is...
11 March, 2020
Google Search Ads: Search Ads 360 vs. Google Ads
Search engine marketing (SEM) is the backbone of great digital marketing campaigns, so it is...
10 March, 2020
Best Practices For Google’s Responsive Search Ads
Responsive Search Ads first became available to advertisers in October 2019, offering a new ad...
03 March, 2020
Top Marketing Solutions For Retail CIOs In 2020
DELVE regularly attends events throughout the year, where we have the opportunity to network and...
26 February, 2020
Google Looker Acquisition: Top Five Marketing Benefits For Google Cloud Customers
Google officially completed the acquisition of Looker on February 13, 2020- an exciting move for...
25 February, 2020