How does your company score on Google’s Digital Marketing Maturity Framework and why should your brand care?
In 2017, Boston Consulting Group and Google developed the Digital Marketing Maturity Framework. In a...
08 November, 2019
Circumventing Suspension in Google Ads
Account suspension issues can be very frustrating but we're here to help. Most suspensions can be...
23 October, 2019
Efficient Feature Engineering of Event Data in BigQuery
Mikalai Tsytsarau, PhD GCP Professional Data Engineer Most App developers are familiar with Firebase - ...
16 October, 2019
Press Release: DELVE Achieves the Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program
Google Cloud Recognizes DELVE’s Technical Proficiency and Proven Success In Marketing Analytics. Boulder, Sept. 10, 2019 —...
08 October, 2019
Next Level Customer Pathing Analysis in Google Analytics 360
So, how does Path Analysis differ from what there is in Analytics today? The analysis...
24 September, 2019
Building User Path Analysis in Google Analytics 360
Now that you've read all about the pathing analysis capability within Google Analytics 360, there...
17 September, 2019
Pathing Analysis in Google Analytics 360
Analyzing user paths has always been a challenge in Google Analytics 360. Even with the...
10 September, 2019
App + Web Measurement in Google Analytics 360
The new Google Analytics feature is expected to be a breakthrough in the cross-platform measurement....
22 August, 2019
Advanced Analysis in Google Analytics 360: Part IV – Finding Insights with Advanced Analysis
Now that we know how Advanced Analysis works (as discussed in article parts one through...
15 August, 2019
Advanced Analysis in Google Analytics 360: Part III – Funnel Feature tool
Advanced Analysis is a flexible feature set within Google Analytics 360 that offers easy-to-use data...
08 August, 2019
Advanced Analysis in Google Analytics 360: Part II – Segment Overlap tool
In part I of this article we discussed the benefits and use cases surrounding the...
01 August, 2019
Advanced Analysis in Google Analytics 360: Part I – Exploration tool
Google Analytics 360 is an enterprise-level version of Google Analytics that features wider-reaching analytical and...
22 July, 2019