Heading into 2021 with Gratitude and Hope
A Message from Greg Sobiech, DELVE’s CEO 2021 Is Almost Here - And I Couldn’t Be...
16 December, 2020
Amazon DSP Can Be a “Friend” to Brands
(That Typically View Amazon as a "Frenemy") Summary Amazon Demand Side Platform (DSP) is a true “intent-first”...
11 December, 2020
Google Analytics 4: Should You Upgrade Now? (In a Word: Yes)
Even if your current Google analytics implementation and setup is close to perfect and you...
11 December, 2020
Google Ads Budget Pacing in Paid Search Engine Marketing
The average internet user conducts between 3-4 Google searches per day. Given that there are...
25 August, 2020
What is Amazon DSP and How to Reach Amazon Target Audiences
Data is a core component of any successful marketing strategy. Making first-party data assets the...
18 August, 2020
How to Make Video Ads: Online Video Advertising Tips
Elements of Video Advertising: Tips and Tricks Whether you’re creating video ads from scratch or using...
14 August, 2020
Gaming Industry Operatore Stride Gaming Increased New Customer Revenue by 50% at a 12% Lower CPA
Understanding user behavior is essential for any company, but it’s even more significant for the...
13 August, 2020
Three Tips to Overcome Digital Marketing Attribution Analysis Obstacles
Digital Marketing attribution analysis is one of the most important aspects of a robust digital...
05 August, 2020
What is Google Firebase: Getting Started with Mobile Application Analytics Tool
In the highly competitive everyday evolving environment, brands aim to improve their customer acquisition and...
04 August, 2020
What Is DV360 and Is It the Right Tool for Your Business?
Display & Video 360 (DV360), formerly known as Doubleclick Bid Manager, is a programmatic enterprise-level...
23 July, 2020
Top Search Engine Advertising Tips for Lower CPAs
With an estimated 5.8 billion web searches per day and 94% of internet searches happening on Google property,...
16 July, 2020
Google Ads Data Hub: Next Consumer Data Privacy Generation
Customer data privacy has become a top ad tech industry concern in 2020. Consumers care...
13 July, 2020