How to Count Google Analytics Sessions Using Big Query
When you’re ready to start working with your data, it’s essential to use tools that...
10 January, 2020
Improve Your ROAS In One Day With Google Analytics 360
Improving return on ad spend is one of the most important goals for a marketing...
07 January, 2020
Avoid Losing 4% of Annual Revenue by Maintaining GDPR Compliance
Consumers care about data privacy now more than ever, and one of the most important...
17 January, 2020
6 Ways to Use Attribution Modeling in the Google Marketing Platform
The Google Marketing Platform gives you a matrix of options to meet your attribution needs. As...
16 January, 2020
Common Mistakes In Programmatic Advertising
Despite advances in technology and a better understanding of attribution, some marketers still see programmatic...
15 January, 2020
Increase Your Website Conversion Rates By 10% This Year – In Just 3 Steps
It’s a phrase that many marketers have heard before: Get the right message to the...
14 January, 2020
Model This: Custom Attribution Modeling in Google Analytics
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
13 January, 2020
Essential Steps For Starting Out In Programmatic
Think back to a time when you experienced something new. For example, do you remember...
09 January, 2020
Model This: Baseline Attribution Modeling in Google Analytics
The Google Marketing platform is a powerful tool for marketing leaders who need to understand...
08 January, 2020
Join DELVE in Donating to UNICEF USA this Holiday Season
DONATE NOW You’ve heard us say it here on the blog before: a data-driven approach to...
23 December, 2019
Press Release: DELVE Achieves the Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program
Google Cloud Platform Recognizes DELVE’s Technical Proficiency and Proven Success In Marketing Analytics. Boulder, Colorado,...
19 December, 2019
The Continued Rise of Walled Gardens, and How Google Put the Final Nail in the Criteo Coffin
Google Marketing Live is a yearly event hosted in San Francisco, where marketers from all...
18 December, 2019