Technology User Testing

Optimizely

Optimizely helps businesses target their messaging, personalize their campaigns, and drive substantial growth. Its powerful, easy-to-use solutions help test which messages, imagery, and offers help increase conversion, retention, and lifetime value.

What It Does

Optimizely is a delivery and experimentation platform that allows you to improve conversion, adoption, engagement, and retention.

Optimizely allows you to test UI and UX features and applications performance to determine which “win” (perform/convert best). Optimizely Web Experiments allows you to test message personalization, imagery, layouts, forms, and other drivers of conversion. Optimizely Full Stack allows you to also test conversion performance of mobile apps, TV apps, and IoT apps.

Why You Need It

Run More Experiments

Optimizely Web Experimentation is the world’s most powerful front-end A/B and multi-page experimentation product. It was built for the enterprise, with industry-first features like Exclusion Groups that let you safely run multiple experiments on the same page.

Dynamic Content Support

With features like Support for Dynamic Websites, the Optimizely platform is designed to simply work with your site out of the box.

Go Beyond A/B Testing

Deliver better customer experiences on every channel including mobile apps, messaging platforms and more. Add Optimizely Full Stack to optimize your entire customer experience.

Create with Clicks, Not Code

Brainstorm ideas and create them as experiments without relying on developer help using Optimizely’s industry-leading visual editor.

Test Audience Messaging

Segment your experiments by device, browser, campaign, or other custom segmentation to uncover key insights.

Increase Collaboration

Empower business users and marketers with an easy-to-use visual editor. Get developers involved with extensions, robust APIs, and custom code flexibility. Enable your whole marketing team to collaborate in one place.